Biography


Mokokoma Mokhonoana is a philosopher, an entrepreneur, and a creative with mastery of visual communication.

He’s a former dreamer, current doer, and An Occasional Failure™

He’s a proud African and he currently resides in Centurion, South Africa.

He uses metaphorical writings to unseriously write about serious things.

He is busy writing a book, follow the book’s progress via facebook or twitter.

He’s witty and habitually eager to challenge conventional wisdom.

He is qualified as a Graphic Designer, but to life, remains a student as he believes that the acquiring of knowledge goes way beyond an academia’s syllabus.

He is an outstanding strategic and conceptual thinker.

He constantly seeks more knowledge in disciplines that he’s passionate and knowledgeable in; branding, design, marketing, and philosophy.

He religiously practices minimalism in everything that he does or create.

He has a dream to have a library with a house, and not a house with a library. From that, you should be able to guess what he spends most of his time on.

He finds the road less not travelled incredibly appealing.

He always asserts that “There are no stupid people. We just had artists who were required to pass science, and scientists who were expected to master art.”

He’s a maverick and he likes to say that he’d rather be left wrong alone, than be right with everybody else.

He foolishly believe in things that most people consider “unrealistic.”

Philosophy. Manifesto. Beliefs.

The thoughts work of the creative must ultimately reward the entrepreneur.

He believes that if something can be made simpler, then the creator’s job isn’t done.

He’s a proud simplicity addict, in both: form and function.

He asserts that there needs to be a function to be realized, for form to justify its existence. Thus, form follows function.

He insists that design must solve a visual problem before attempting to please the eye.

Business. Projects. Elsewhere.

Mokokoma established AH, DAMN & IF™ a movement that spreads ideas and statements by employing toilet icons, through visual poetry.

He writes on his graphic design journal which also showcases some of his design portfolio, and on this website (under: essays).

When time + inspiration permits he employs letters at wordstheater.

He collects, organizes and shares design resources for (and with) other designers through skout.

He too shares stuff and liberate his opinions, thoughts and points of view in 140 characters (and at times less) via twitter.

*And oh, he looks something likes this… [ photograph ]