While the poor soul is busy minding his own business, random thoughts force themselves into his head. He’ll take those that he manages to ignore to the grave; and those that he fails to ignore are documented here.

This part of the website is made of essays authored by Mokokoma, made of his opinions, thoughts, and points of view.

As well as random ideas and at times, rants.

It is hard to categorize some of the writings, but many will fall under: advertising, branding, entrepreneurship, marketing, philosophy, and visual communication.

And at times, he will use, say, a metaphorical branding story to make a point on something that might not even be related to branding.

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